Your Favorite Sodas Just Turned Healthy!
There’s nothing quite like a delicious, refreshing soda on a warm day. But a consumer base with growing concerns about eating healthy means that soda companies must figure out ways to craft these delicious beverages while cutting down on the amount of artificial sweeteners, artificial flavors, and other less desirable ingredients (while still delivering something just as delicious and refreshing as old school sodas). Healthy fizzy drinks are here, and they’re here to stay. Here’s a look at some of the ways that flavor designers are crafting delicious, healthy sodas for customers!
One of the first things to keep in mind is that healthy doesn’t – and shouldn’t – mean “flavorless.” Flavor ingredients that help to create Caramel, Vanilla, and other flavor notes can be used to recreate the traditional flavors of many sodas while masking the sometimes bitter taste of artificial sweeteners (as well as other ingredients, such as caffeine). From colas to cream sodas, root beers, citrus-flavored sodas, and more, there are many different options that flavor designers can keep in mind when crafting more traditional soda flavors with a healthier focus.
But on the flip side, many healthy soda flavors buck tradition and create natural, delicious flavors that make customers feel better about their soda drinking habits. For example, there is a range of fruit flavors that are appearing in soda beverages ranging from blueberry and strawberry to more exotic fruit flavors such as pomegranate and more.
Just as other types of beverages have been made in “craft” forms, the same can be said of healthy sodas, many of which feature unusual and exciting flavor combinations for a fun twist over the same-old, same-old sodas. Some delicious examples include sodas crafted with honey flavors, sweet pineapple sodas, fizzy apple flavored sodas, and even surprisingly flavorful options crafted with green tea. Play around with different options and you may even find the next big soda trend in the natural soda market. There is no way to tell what kind of trend is going to take buyers by storm.
The one thing to keep in mind when crafting healthy sodas is that there is no “typical” customer for these products, and there are many different ways to create incredible flavors for these products. So flavor designers should feel free to be creative and have fun as they concoct these delicious sodas!