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Choosing Fragrance Ingredients For 2019 Perfume Trends

It used to be that aromas that recreated the scents of popular foods, such as chocolate cake or banana nut bread, were novelty items largely confined to the kiddie shelves. Perhaps it’s a touch of nostalgia, or even just a temptation to try something new – regardless of the reason for this surprising trend, food-scented […]

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Aroma as Art: New Scent Marketing Concepts

Perfumists already know that the creation of a new, unique fragrance is as much art as it is science, but recent marketing campaigns have brought the idea of aroma as art to the general public. The concept of scent marketing in and of itself is nothing new, and for the past several years, businesses ranging […]