Spring 2021 Fragrance Market Trends
A year marked by a global pandemic, perfume creators and perfume-enthusiasts alike are eagerly turning to spring 2021. Unprecedented times have undoubtedly affected the preferences of consumers as sustainability and wellness are becoming the most influential concepts in nearly every industry. Environmentally-friendly fragrances and self-care scents are in high demand this season and are shaping the way perfumes and colognes are created and marketed. Join us at Advanced Biotech as we outline the major fragrance trends for spring 2021 and scents consumers can expect to see on shelves.
As climate change and environmental protection are more prevalent than ever, consumers are continually looking for ways to make a positive impact. Brands are now incorporating natural and sustainable claims into their narrative as they begin to alter their practices to incorporate more responsible sourcing and sustainable packaging to appeal to conscious consumers. Consumers are also increasingly concerned with clean-label products, as they continue to seek out knowledge regarding product ingredients and their effects on the body. According to Mintel, the focus on clean beauty and transparency in formulations due to COVID-19 will result in new natural and synthetic fragrance formulas. One of the main focuses of the fragrance industry going forward will be to highlight how synthetic and biotechnological ingredients can be sustainable by avoiding the depletion of natural resources while also being safe for long-term use.
Widespread anxiety and concern for wellness created by the pandemic has had long-term effects on the way consumers purchase and use products. To align with consumer needs, brands are creating fragrances that promote calmness, featuring fragrances like lavender, rosemary, and ylang ylang, as well as holistic health features such as ginger, turmeric, and CBD. Adaptogens are also becoming a popular addition to the fragrance line up, as these natural ingredients including ginseng, tulsi, and goji berries are said to reduce the body’s response to environmental stressors. Fragrances featuring ingredients that act as natural sleep aids such as jasmine, chamomile, and rose are also popular options for consumers looking to increase their peace of mind and overall wellness.
As a new generation of consumers step into the buying spotlight, brands are reformulating their fragrances to better fit the unique needs of Generation Z. Set to become the most influential generation within this decade, Gen Z consist of those born between 2000 and 2010 and now make up a majority of the world’s population. Gen Z is perhaps the most globally connected and technologically literate generation to date, and are looking to connect with brands that embrace transparency and social responsibility. They are most engaged with brands that have a social media presence and whose values align with theirs, namely, sustainability, environmental preservation, and individuality. Gen Z are looking for products that are innovative and allow them to express their personal branding, while still being sustainable, natural, and responsibly sourced. While challenging for brands set into their ways, catering to Gen Z and their preferences will be essential to success within the coming years.
Consumers are more aware than ever before and are constantly demanding more of brands. Social responsibility, transparency, and clean-label products are increasing in 2021 order to meet these needs, and the fragrance industry is no exception.