Key Trends in the Global Fruit and Vegetable Concentrates Market for 2022

Fruit and vegetable concentrate adds natural flavor and texture to food and beverages, helping you create processed products that are healthy and convenient. The global vegetable concentrate market was worth nearly $4.4 billion in 2021 and is expected to grow by 3.4%1 every year until 2027. What is driving this increased demand for fruit and vegetable concentrates on ingredient lists, and how does it affect local food production industries worldwide?
What are Fruit and Vegetable Concentrates, and Why Use Them?
Making concentrates involves removing most of the water from fruit and vegetables to create a dense, flavorful pulp without the weight of the intact produce. Many manufacturers use thermal evaporation, membrane filtration, or freeze-drying2 to extract the moisture from produce while retaining its nutritional value, color, and taste.
Concentrates are available as pastes, purees, pieces, and powders, and you can use them to enhance beverages, confectionery, baby food, soups, and sauces. They are typically more cost-effective with a longer shelf life than whole foods and are easier to transport and store during food production. Popular fruit and vegetable concentrates include tomato, carrot, coffee, beetroot, and vanilla.
Global Concentrates Market Analysis by Region: 2022 – 2027
Europe will see a rising demand for beverages that contain fruit and vegetable concentrates as consumers look for healthy drinks suited to busy lifestyles. The projected increase in disposable income in the region allows consumers to seek specialty health drinks that supplement their diets.
North America will also show significant market growth for fruit and vegetable concentrates as more manufacturers join the industry. American consumers are projected to demand more natural ingredients that retain their nutritional value in processed foods and beverages.
The Asia-Pacific region will display the highest growth in the fruit and vegetable processing industry over the analysis period. China’s recent vegan population growth may be driving the increased demand for organic farming and plant-based concentrates in the region.
3 Key Trends Affecting the Global Concentrates Market in 2022

  1. Increased demand for natural and organic products
    Consumers worldwide are seeking more whole foods, natural flavorings, and organic products due to the recent health crisis that drove many people to adopt healthier eating habits. Many people are looking for increased nutritional value in processed foods, which dried or concentrated forms of fruits and vegetables can provide. Concentrates can also enhance functional food and drinks packed with vitamins and antioxidants.
  2. Adoption of plant-based diets
    There has been a global increase in vegan, vegetarian, and flexitarian3 diets over the past few years, driving a newfound appreciation for fruits and vegetables and their concentrates. Many plant-based foods and drinks contain produce purees or pastes that capture their natural, earthy flavors, and textures.
  3. Urbanization
    The UN predicts that 75% of people will live in a city by 2050.4 As more people move to urban areas, access to fresh fruit and vegetables may decrease, forcing consumers to seek concentrated versions of the produce in processed foods. The expanding processed and packaged food and beverage industry caters to busy urban lifestyles that require convenient meals.

Fruit and vegetable concentrates are nutrient-rich, condensed versions of whole foods that make valuable additions to processed foods and drinks. Concentrated liquids, purees, or pastes are versatile, and they can help enhance a food’s taste, texture, and nutrient profile. Studies show that many consumers will demand healthier, more convenient, plant-based ingredients over the next five years, increasing the global interest in natural fruit and vegetable concentrates.
Advanced Biotech is a leading supplier of concentrated fruit and vegetable flavorings and aromatics for the food and beverage industry. Please contact us for more information.