Changes in the Fragrance Industry
Perfume and cologne have long dominated the fragrance industry, but current trends show that this might be changing. Consumers are increasingly turning away from perfumes and colognes and relying on other scented products such as lotions, body washes, and sprays to incorporate into their toiletry regime. This is true among both men and women, who are showing more reluctance to purchase high-end perfumes and an increased interest in these other products.
That means that big changes are taking place in the types of fragrance ingredients that are being used in the industry. While many of the notes and fragrance profiles remain the same – scents such as vanilla and floral aromas (including Advanced Biotech’s Natural Indole , Natural Linalool Coeur De Bois, and Natural Hexyl Lactate) are still among the most popular – there is a growing shift toward fruit scents and less demand for the heavier scents and musky scents that have dominated the perfume and cologne industry.
Likewise, the use of natural fragrances and extracts in the fragrance industry have increased as buyers flock to use lotions and scented bath products made will all-natural and organic compliant ingredients. Innovative new methods and extraction techniques also mean that a wider variety of natural products is now available.
Even with a shift away from perfumes and colognes, the fragrance industry is expected to see positive growth in the next few years. Part of that growth is being propelled by these changes in the fragrance industry, which is beginning to acclimate to changes in the consumer market and to focus their attention on these products. One area that is expected to see increased growth is the designer market for lotions, body wash, and shampoos.
While the heavy hitters in the perfume and cologne industry are expected to remain stable, it is likely that much of the annual revenue in the fragrance industry will be directly tied to scented bath and body products.