As environmental concerns and pressures increase along with growing health and longevity concerns, consumers increasingly look for more natural ingredients in food and beverages, demanding transparency around ingredients, production, manufacture, supply chain, eco-responsibility, and sustainability. This “pure & natural” trend can incorporate imitated natural tastes by providing fresh, authentic flavors or more unusual tastes […]
Hot dogs, bacon, deli meat, and sausages contain nitrates – organic preservatives that keep food fresher for longer. Although nitrates are natural, they can have negative health effects, and many consumers are looking for safer alternatives to boost their food’s shelf-life. Swiss flavor company Givaudan recently launched NaNino+, a plant-based nitrite replacement that could revolutionize […]
Vanillin, sourced from cured vanilla pods, is the world’s most popular flavor compound. Humans have cultivated vanilla for centuries to use its sweet and slightly woody extract for perfume, confectionery, and cooking. The vanilla orchid is notoriously difficult to grow, making it the second-most expensive spice in the world, second only to saffron. Today, we […]
Healthy and functional beverages have been gaining share for a while now, and the dynamic flavored water category is no exception. According to The Business Research Company, the global flavored water market has grown exponentially, from $23.44 billion in 2021 to $25.38 billion in 2022, and is predicted to reach $34.97 billion by 2026 – […]
Climate change concerns, lifestyle change, and the recent global Covid-19 pandemic have accelerated interest in healthier eating and more responsible food production. Part of this kinder trend – a search for global natural ingredients that are better for the consumer and the planet is a demand for no or low-sugar food and beverage options. […]
Coffee is the world’s most valuable tropical crop and second-most traded commodity after crude oil1. While many Americans start their day with a steaming cup of joe, a new poll2 suggests that excessive coffee consumption is declining, with only 12% of people drinking multiple cups a day – down from 22% in 2019. Keep reading […]
Americans have always had a love-hate relationship with sugar. According to the IFIC’s 2022 Food and Health Survey, 45%1 of consumers listed “eating less sugar” as their top goal for the year. The sugar-free craze and the sober-curious movement are sister trends in the global shift towards healthier eating – inciting a new interest in […]
While Americans drank more alcohol during the global pandemic and continue to enjoy their favorite alcoholic drinks, increasing consumer health concerns also accelerated, boosting an avoidance of alcoholic beverages, including movements such as “sober curious” gaining popularity. In response, demand and products in the non-alcoholic category continue to grow, whether in spirits, mocktails, beer, or […]
A glowing tan has always been considered desirable and attractive, associated with health, beauty, and fashion. However, with increasing awareness and concern around sun- and sunbed-associated aging, damage, and skin cancer, the UV-free fake tan is a growing alternative. No longer just for ballroom dancers and bodybuilders, the growth of the fake tan is […]
Maybe you’re already familiar with the term “bytes” and have heard of the metaverse. You may still not know what to make of Coca-Cola’s metaverse-birthed, gaming-inspired, pixel-flavored, limited-edition variant Byte, which debuted in the US in May. This superbrand has always inspired us with unique consumer engagement strategies, and their latest creative efforts are […]
