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Consumer Insight: Millennials

Millennials are a group of consumers born generally between the years of 1981 to 1996, with some variation, sandwiched in between the older Gen X and younger Gen Z.  Millennials are most known for “disrupting” major industries with their distinctive buying and consumption habit, placing an emphasis on cost-value, quality, and authenticity. Socially-conscious and globally-minded, […]

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New Sour Food and Beverage Trends

While the five tastes, sweet, sour, salty, sour, and umami are often balanced to create optimal flavor sensations, we predict that one flavor in particular will experience a surge in popularity this year. Sour is poised to dominate the market as health-conscious and globally-minded consumers are seeking out new products to satisfy their tastes. Join […]

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Comfort Food Defining Flavors

When we’re feeling down, nothing hits the spot quite like comfort food. After a challenging year, many consumers are looking to nostalgic dishes with familiar flavors for a sense of comfort and unity. Macaroni and cheese like mom used to make, hearty stews, and juicy fried chicken are cozy dishes that are having a big […]

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Sophisticated Dessert Flavors

Gone are the days of over-the-top “freakshakes” and ultra-sweet desserts as consumers are turning towards more natural, understated flavors to satisfy their confectionary cravings. Mature, nuanced, and naturally-inspired flavors like bitter dark chocolate, earthy matcha, and smoky coffee are the flavors we at Advanced Biotech believe will be popular as consumer preferences continue to shift […]

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Super Vegetables to Super Boost Health

With warm weather comes garden-fresh, nutrient-packed veggies. And while all are delicious and nutritious, there are a few that stand out from their crowd for their super level of natural health benefits. Consumers have flocked to super fruits like blueberries and acai, and now we at Advanced Biotech predict that super veggies will soon become […]

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2021 Social Media Food Trends

Over the past year social media has become more prevalent than ever, and many feeling isolated by these unprecedented times are using it as a means to connect with loved ones and the world around them. From this rise in digital communication and content sharing, platforms like TikTok and Instagram have become areas where chefs, […]

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Spring 2021 Fragrance Market Trends

A year marked by a global pandemic, perfume creators and perfume-enthusiasts alike are eagerly turning to spring 2021. Unprecedented times have undoubtedly affected the preferences of consumers as sustainability and wellness are becoming the most influential concepts in nearly every industry. Environmentally-friendly fragrances and self-care scents are in high demand this season and are shaping […]

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Sustainable Food Trends

Sustainability has been on the tops of many peoples’ minds lately as climate change, flooding, and wildfires have proven to be challenging reminders of the importance of environmental preservation. As similar issues continue to crop up around the globe, many are asking themselves how they can make an impact and be more sustainable. Increasingly, consumers […]

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Food Trend Spotlight: Carb Alternatives

Trendy diets like Keto and Atkins have brought back low and no-carb eating in a big way. Carb alternative products have been especially popular this year as many are looking to increase their intake of vegetables and functional ingredients while decreasing carbs, which are perceived to cause weight-gain and other health issues when eaten in […]

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New Twists on Pantry Classics

The reinvention of classic pantry staples is a recent trend that has been gaining much attention among consumers. Unconventional takes on classics like dried pasta, crackers, granola keep consumers from becoming bored while also retaining important factors like cost value and shelf-life. Today, we at Advanced Biotech are exploring the trends and flavors revamping tried […]