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The Consumer Drive Towards Coffee Alternatives

Coffee is the world’s most valuable tropical crop and second-most traded commodity after crude oil1. While many Americans start their day with a steaming cup of joe, a new poll2 suggests that excessive coffee consumption is declining, with only 12% of people drinking multiple cups a day – down from 22% in 2019. Keep reading […]

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The Use of Stevia in Sugar-Free Mocktails

Americans have always had a love-hate relationship with sugar. According to the IFIC’s 2022 Food and Health Survey, 45%1 of consumers listed “eating less sugar” as their top goal for the year. The sugar-free craze and the sober-curious movement are sister trends in the global shift towards healthier eating – inciting a new interest in […]

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Exploring Non-Alcoholic Beer

While Americans drank more alcohol during the global pandemic and continue to enjoy their favorite alcoholic drinks, increasing consumer health concerns also accelerated, boosting an avoidance of alcoholic beverages, including movements such as “sober curious” gaining popularity. In response, demand and products in the non-alcoholic category continue to grow, whether in spirits, mocktails, beer, or […]

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New Trends in Natural Self-Tanning Products

A glowing tan has always been considered desirable and attractive, associated with health, beauty, and fashion.   However, with increasing awareness and concern around sun- and sunbed-associated aging, damage, and skin cancer, the UV-free fake tan is a growing alternative. No longer just for ballroom dancers and bodybuilders, the growth of the fake tan is […]

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The Story Behind Byte: Metaverse-Inspired Flavor

Maybe you’re already familiar with the term “bytes” and have heard of the metaverse. You may still not know what to make of Coca-Cola’s metaverse-birthed, gaming-inspired, pixel-flavored, limited-edition variant Byte, which debuted in the US in May.   This superbrand has always inspired us with unique consumer engagement strategies, and their latest creative efforts are […]

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Sophisticated Snacking Trends: Moving Away From Traditional Consumption Patterns

Eating habits have moved from incorporating traditional nutrition and health considerations with complex carbohydrates and fresh foods to more processed dishes that are higher in sugars, refined starches, fats, and saturated fats. This transformation has resulted in increased levels of obesity and related health concerns.   Due to globalization, urbanization, technological advances, food marketing changes, […]

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Mustard Shortages are Driving Prices Up

Mustard is among the most popular condiments in the world, enjoyed in diverse dishes from Indian fish curries to German pretzels to American hot dogs. While the golden sauce is an essential pantry item in most US homes, global producers warn that the mustard aisle may soon be empty. Dijon mustard prices have already skyrocketed […]

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Escapism Flavors

Tasting exotic cuisine and ordering adventurous meals are musts on international trips. With recent global travel restrictions, many people are trying foreign flavors at home. According to T. Hasegawa’s 2022 Food and Beverage Flavor Trends Report, over 36% of US consumers want to see authentic international flavors reflected in their familiar grocery aisle favorites. Join […]

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Pair Super Fruit with Chocolate? Discover 2022’s Favorite Flavor Profile Trends

Chocolate and orange, chocolate and raisins, and chocolate-dipped strawberries and pineapple slices are firm and familiar favorites for fruit flavor pairings, standing the test of time and discerning consumer tastebuds.   The slightly counter-intuitive combination is also versatile, successfully pairing in sweet pastries and bakes, chocolate bars, assortments and countlines, puddings and desserts, ice creams, […]

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The Rise of Plant-Based Vegan Confectionery

Vegan and vegetarian foods are super-hot in 2022.   Plant-based eating is growing exponentially in vegan, vegetarian, flexitarian, or reducetarian forms. As a result, to stay relevant and competitive, brands must strive to develop and provide plant-based versions of their products or innovate.   Plant-based products offer a wide range of dairy and meat alternatives, […]