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Enhancing Tea with Essential Oils

It isn’t breaking news that tea is a superfood that many believe heals all sorts of ailments, from stress to digestion and obesity. The Chinese drank tea as much as 5,000 years ago and held it in high regard for many medicinal uses. Today’s consumers continue to reach for a cup of calm, although they […]

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Unique and Healthy Yogurt Trends

The yogurt market is growing, and market innovators aren’t wasting time launching new products to fuel this growth. New flavors and unique twists on old favorites continue to increase awareness and create demand for an ever-increasing customer base.   Better-for-You Options   Most consumers became familiar with yogurt as a healthy breakfast option, and  as […]

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Botanic Flavors Take Over Soft Drinks

Many consumers have a love-hate relationship with sodas. The carbonated drinks are refreshing and sweet, but the nutritional value and high-sugar content provide reasons to avoid them. Brands are listening to a more health-conscious population and making adjustments to the benefit of all. Botanic flavors, natural sweeteners, and added nutritional value are all points of […]

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Baby Food Flavor Trends

Have you ever met parents who claim they have too much time on their hands? Probably not! Most parents want to feed their children fresh and clean food made from scratch, but the reality of work and older children in the home place a strain on the available time during the day. New innovations in […]

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Flavor Innovations in Prepared Meals

Let’s face it: consumers are facing challenging times. Families are tutoring children at home while working a full-time job in front of a laptop in the bedroom. It’s not surprising that they are reaching for prepared meals at the end of a long and exhausting day. Today’s prepared meals are a far cry from the […]

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Essential Oils That Are Shaping Hand Sanitizers

When COVID-19 exploded into the consumer’s consciousness, washing hands took on greater significance. People without easy access to soap and running water quickly grabbed hand sanitizer. The industry saw a spike in hand sanitizer launches, and some companies adjusted existing equipment to manufacture products to protect their employees and generate revenue. Brands looking to meet […]

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Natural Trends in Household Cleaners

Consumers face a new world in light of COVID-19 concerns, and keeping homes safe from germs, bacteria, and viruses is a number one priority. Sales spiked in the spring for household cleaners that help reduce the risk of infection. However, with the increase in the use of cleaners came renewed concerns about the harsh chemicals […]

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Novel Flavors In the Snack Category

One would think that consumers’ healthy and environmentally friendly trends could threaten the snack industry. However, brands are quick to switch gears away from junk food and provide more healthy alternatives such as crackers and biscuts in innovative and novel flavors.   Better for You Than the Original   While a cookie or cracker is […]

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Superfood Spotlight: Figs

There’s a new star on the social media horizon. Not only are figs beautiful to photograph, but they are also an excellent ingredient to pair with both sweet and savory foods. If that isn’t enough to explain their popularity, then their taste and texture will.   Origins   Millennials’ passion for the fig drives social […]

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Mood Food

Consumers who remember sitting at the dinner table as children in front of a plate of broccoli certainly know what food put them in a downtrodden mood. However, as adults, it’s possible that roasting their broccoli turned them into lovers of that miserable vegetable from long ago.   Fruits’ sweet-kick rarely disappoint any age group […]