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The Use of Cocoa and Chocolate Aroma in Products

Chocolate and cocoa are almost universally beloved as flavors, but that’s not the only aspect of these products that people crave. The aroma of chocolate and cocoa is just as important to people as its flavor, and is widely regarded as one of the world’s favorite flavors overall, tying with classics such as vanilla for […]

ginger flavor
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Ginger Flavor & Trends

Ginger is a classic flavor that has been used in a number of different applications, and in a number of different types of cuisine. It has several properties that make it incredibly appealing, especially considering the types of flavors that currently dominate the marketplace. Ginger has just enough spiciness to add appeal to various dishes […]

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Choosing Flavor Ingredients for Ramen

Since instant ramen became a college food staple, the ramen trend has exploded. Year over year, the popularity of ramen continues to increase as well as its variations.  Ramen broth can be made for noodles, meat, and veggies. From traditional salt flavored broths such as Shio, and old Shoyu to more experimental creations, there are […]

muddy buns
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Muddy Buns: A Fast Growing Flavor Hit

Muddy buns are the new craze, and it’s not hard to see why. With the popularity of Asian foods in the flavor industry combined with consumers’ desire for fun and delicious products, muddy buns also knows as “dirty bread” has a lot to offer. First popularized in early 2017 by Beijing’s Bad Farmers & Our […]

beef jerky
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Choosing the Right Flavors for Jerky

The market for jerky has exploded as consumers continue to seek out flavors such as smoked mesquite and spicy in their snack choices. As consumers continue snacking more and eating fewer sit down meals, their demand for unique flavor doesn’t take a back seat.   The presence of a consumer market that is more experimental […]

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Tea Drinkers Leaving Their Mark

Tea is one of the oldest drinks in the world. After coffee, it’s the second-favorite hot beverage, what can compare to a fresh brew? The origins of this brew lie so far back in the past that nobody can pin an exact date on it. Even by the time tea was introduced to the Western […]

fermented flavors
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Fermented Flavors Rule the Market

Fermented flavors are traditional in many types of cuisine, as well as across the board in the beverage market, but until recent years these favorites have largely been left alone when it comes to changing up their flavors. That’s definitely not the case anymore – not only are new varieties of fermented food and products […]

baked potato flavor
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Enhancing Products with Great Baked Potato Flavor

It might sound like a niche flavor ingredient, but there is an incredible range of uses for baked potato flavor in many different areas of the flavor industry. In fact, baked potato has long held firmly in the market due to the fact that it is a comforting, delicious flavor that a large number of […]

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Creative Cupcake Flavors

No dessert food options has received quite as much attention over the past few years as cupcakes. Whether they’re pre-made for grocery store shelves, prepared at bakeries, or mixes put together for buyers to make at home, there are an incredible number of delicious cupcake options available these days. And while traditionally dessert options have […]